Pengaruh Sosial Media Influencer terhadap Minat Gen Z dalam Membuat Karya Ilmiah

The Influence of Social Media Influencers on Gen Z's Interest in Making Scientific Papers

Abstract

The low interest of younger generation in writing scientific papers is a serious challenge for the world of education. One of the causes is the lack of encouragement and motivation to writing. This study aims to determine the influence of social media influencers on Generation Z's interest in writing scientific papers. This research methodology uses a quantitative approach using a purposive sampling technique by distributing questionnaires to 234 respondents who are Generation Z. A 2-tailed sig value of 0.000 <0.05 and a Spearman rank test coefficient value of 0.776** were obtained. Then the correlation coefficient number from the SPSS output shows a positive value. These results state that the relationship between variables is unidirectional and there is a very strong influence between social media influencers on the interest of writing scientific papers. Thus, social media influencers have a crucial role in encouraging young people's interest in participating the scientific world. These findings also recommend the implementation of educational policies by involving influencers in promoting scientific writing in schools and universities to improve the quality of education and the development of science in Indonesia.